Bestseller: Interactive Outfit

Razzle Dazzle was an interactive outfit made for Bestseller, a promotions company where the entire costume lit up in different segments creating an on-stage light show. Their aim was to create something unique which would draw attention on a stage, during a promotional event. 4 groups of RGB LED strands each have 3 primary colours and we used an Arduino board running a program which cycles the colours and determines how it should light up. Twelve light levels are fed to the LEDs through six different programs including: Strobe with rate control, static colour and brightness, brightness cycle, wave, and random flicker. This was part of a project done for the clothing brand Bestseller in Denmark.


This project is part of a series of work we did with GeekPhysical. We helped companies around the world to create incredible, memorable experiences, experimenting at the forefront of technology, sensors, and human-computer interaction”.

Client: Bestseller